---
title: How Legacy Brands Are Thriving with Technology Adoption
description: Join us as we talk to Kendra Melamed (Friendly's & BRIX Holdings) and Jayson Portman (Shipley Do-Nuts) discuss building, implementing, and adopting tech.
image: https://cheers.synergysuite.com/hubfs/Friendlys%20-%20Shipleys%20Webinar%20(1080%20x%201080%20px)2-1.png
---

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Driving Operational Excellence: A Guide to Successful Technology Adoption

# From Tradition to Tech: How Legacy Brands are Thriving in the Tech Era

Legacy brands must evolve to stay ahead. Join Kendra Melamed (Friendly’s Restaurants | Brix Holdings) and Jayson Portman (Shipley Do-Nuts) as they share how they’ve harnessed technology to modernize operations, cut costs, and drive customer loyalty. Get expert insights on fostering innovation, selecting the right tech, and empowering franchisees to succeed. Register now for this exclusive webinar!

Take a look at the live recording below to learn more about legacy brand tech adoption.

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